I stopped waking up at 3 AM after the first week. Nothing else I tried came close.
Why Melatonin Stopped Working — And What I Built Instead
Steph tried every sleep aid on the shelf before building her own. Here's the story — and the plant-based formula that came out of it.
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Steph, NOOCI Founder · {duration} watch
As seen in
Third Party Tested
Made in the U.S.
Vegan & dairy free
Non-habit forming
Zero melatonin
No added sugar
Sound familiar?
50% of adults report trouble sleeping. Most solutions make it worse.
Melatonin overrides your body. Sedatives shut it down. Neither teaches your body how to rest on its own.
Tossing until 2 AM
Your body is exhausted but your mind won't stop. Replaying the day, planning tomorrow, looping on things you can't control right now.
The melatonin hangover
You took something to help. It knocked you out, but you woke up foggy, heavy, and more tired than before you went to bed.
The 3 AM wake-up
You fell asleep fine. Then your eyes opened at 3:17 AM and that was it. Staring at the ceiling, doing math about how many hours are left.
Meet Steph
NOOCI FounderStephanie Tan
NOOCI Founder
- Founded NOOCI in 2021 while pregnant with her 2nd child
- Opened a holistic wellness center in 2014
- Works with a Scientific Advisory Board
- Featured in Forbes, Bloomberg, Refinery29
- TCM heritage · raised in a multi-generational herbal tradition
- Mother of two · Built this for her own nights
I grew up in Hong Kong, where my grandmother was always in the kitchen, slowly simmering herbal tonics and soups passed down for generations. I didn’t think much of it then, but I remember how those rituals made us feel, grounded and nourished. As life got busier, those habits faded. Like many people, I turned to what felt normal: coffee to get through the day, and at night, wine, CBD, or melatonin to fall asleep. It became a cycle I didn’t question.
It wasn’t until my second pregnancy, and raising young children, that I realized how off I felt. I was constantly tired, but my mind wouldn’t slow down at night. I struggled to fall asleep, and even when I did, I never felt truly rested. I was there, but not fully present. That was the moment I went back to what I had grown up with. I started revisiting these herbal practices, working with doctors, Chinese medicine practitioners, and scientists to translate them into something practical for modern life.
That became NOOCI, rooted in Eastern herbal practice and refined with modern science. For me, it started with sleep: not forcing it, but calming a racing mind so the body can truly rest.
Try what Steph takes nightlySleep isn't about forcing your body to shut down — it's about calming the mind so your body can do what it's meant to do.
Steph's nightly formula
Try what Steph takes every night — risk-free for 30 days.
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Seven ingredients. 2,500mg per serving. Zero filler.
Each one chosen for a reason. Tap any ingredient below to learn the full story.
The shift
What changes when sleep actually works
Before NOOCI Relax + Sleep
Lying awake calculating how many hours of sleep you'll get if you fall asleep right now
Waking up foggy and reaching for coffee before your feet touch the floor
Trying melatonin, then Benadryl, then magnesium — cycling through hoping something sticks
Dreading bedtime because you know what's coming
Running on 5 hours and calling it fine
With NOOCI Relax + Sleep
Eyelids getting heavy naturally. Body winding down on its own schedule.
Waking up before your alarm — actually rested, mind clear.
One nightly serving. No guesswork, no switching, no dependency.
Looking forward to your evening ritual — warm water, deep breath, calm.
7+ hours that feel like 7+ hours.
Your first morning on NOOCI
See what 20 nights of real sleep can do.
Yes — start tonight30-day money-back guarantee
What to expect
Your sleep, week by week
Week 1
Ease into rest more naturally. GABA supports the nervous system to help you unwind, while red date and poria mushroom help the body settle into rest, without sedation.
Week 2
Fewer wake-ups, a quieter mind. The formula supports a balanced stress response and helps reduce nighttime overactivity.
Week 3
Deeper, more continuous sleep. You wake up feeling more rested, without the grogginess associated with melatonin.
Week 4
More consistent, restorative sleep. In TCM, this reflects a more settled Shen, or calmer mind.
Honest fit-check
Is Relax + Sleep right for you?
We'd rather you skip it than return it. Here's how to tell.
This is for you if…
- You wake up between 2 and 4 a.m. and can't fall back asleep
- Melatonin stopped working — or left you foggy the next day
- You're tired of cycling through new pills every few months
- You want something plant-based, non-habit-forming, safe for nightly use
- You're open to a 3-4 week ritual, not an instant fix
Skip this if…
- You're looking for a same-night knock-out pill
- You only have trouble sleeping once or twice a year
- You're currently on prescription sleep meds (talk to your doctor first)
How we compare
What sets us apart - Relax + Sleep
NOOCI Relax + Sleep
Conventional Melatonin or Drug-Based Sleep Aids
Supports your natural sleep cycle
Yes
Supports sleep without adding melatonin
No
Add melatonin to shift sleep timing
Calms the mind before sleep
Yes
Supports relaxation and mental calm before bed
No
Primarily affect sleep timing
No next-day grogginess
Yes
Wake up clear, not foggy
No
May cause next-day drowsiness
Plant based ingredients
Yes
Plant-based herbs, including red date, poria, and bupleurum, combined with GABA
No
Rely on melatonin as the primary ingredient
No unnecessary additives
Yes
No added sugar, fillers, or unnecessary ingredients
No
Often include sweeteners or fillers
A different kind of sleep aid
Calm the body. Sleep follows on its own.
Yes — start tonightNon-habit-forming · No melatonin · Safe nightly
Your ritual
How to enjoy
- 1 Open one sachet
- 2 Mix with hot milk or water
- 3 Stir, relax & enjoy
Real results
People who got their nights back
Finally something that helps me fall asleep without feeling groggy the next morning. This formula just works.
My acupuncturist recommended NOOCI and I have not looked back. The sleep quality difference is night and day.
Join thousands of people who sleep again
Your turn.
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What I like about Relax + Sleep is that it helps you unwind at night, without next-day fatigue. Jujube seed, poria mushroom, and GABA work together to support the mind and nervous system, which is how we approach sleep in Traditional Chinese Medicine.
Sleep compounds. So do the savings.
The formula works better over time. Subscribe so you never run out.
One-time purchase
$40.00
- Standard pricing
- Standard shipping rates
- No free gift
- No flexibility
Best value
Subscribe & save
$36.00- 20% off every order, automatically
- Free shipping on every delivery
- Free mystery gift with your first order ($25 value)
- Pause, skip, or cancel anytime — no commitment
20 nights to change how you sleep with a 30-day money-back guarantee.
Traditional Chinese Medicine, reimagined for the modern world. Clean formulas backed by clinical research and centuries of practice.
Frequently Asked Questions
Common questions about Relax + Sleep.
Melatonin is a hormone that overrides your brain's sleep signal. It works fast but creates dependency — your body makes less of its own over time. Our formula takes the opposite approach: calming overactive pathways (GABA), settling the spirit (jujube seed), and supporting deep rest (poria mushroom). No override, no dependency, no morning fog.
Many people notice a sense of calm the first night, as the formula begins to support the nervous system. Falling asleep may feel easier within the first few days. More meaningful changes like deeper, more consistent sleep and fewer nighttime wake-ups tend to build over 1–2 weeks of regular use.
Yes. That's how it's designed. Non-habit forming, no synthetic sedatives, no hormones. In TCM, these herbs have been taken nightly for centuries as part of health maintenance. Think of it like a nightly tea ritual that actually does something measurable.
Most sleep aids target one pathway, usually sedation. This formula addresses multiple root causes simultaneously: GABA for neural calm, jujube seed for emotional settling, poria for anxiety, bupleurum for stress response. If your sleep problems come from an overactive mind, accumulated stress, or hormonal shifts, this addresses those root patterns rather than masking symptoms.
Relax + Sleep tastes like a warm red date tea with a gentle hint of cinnamon. It's naturally a little sweet, with no added sugar or artificial flavors. Mixed with hot milk, it becomes a comforting red date latte - an easy, calming way to wind down at night.
No known interactions with common supplements (magnesium, vitamin D, omega-3s, etc.). If you're on prescription medication, do check with your doctor first. We're always transparent about this.
Yes, it's fully vegan and free from dairy, soy, and nuts. It does contain fu xiao mai (blighted wheat), which has naturally low levels of gluten, so it is not certified gluten-free. In Traditional Chinese Medicine, it's used to help calm the nervous system and support restful sleep. If you have celiac disease or a gluten sensitivity, it's best to check with your healthcare provider before taking it.
We offer a 30-day satisfaction guarantee. If it's not the right fit for your body after consistent use, reach out to the team at hello@mynooci.com and we will take care of it.
Still have questions? Talk to our team
Still have questions?
Our wellness team is here to help you find the right formula for your needs.
- Personalized recommendations
- TCM-trained support team
- 30-day satisfaction guarantee
Try Steph's nightly formula risk-free for 30 days
Traditional Chinese Medicine, reimagined for the modern world. Clean formulas backed by clinical research and centuries of practice.