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Melatonin-free. Non-habit forming. TCM-rooted.

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Why NOOCI

Rooted in 2,000 Years of TCM Ancient herbal wisdom meets modern science

Featured in Forbes & Bloomberg Recognized by leading wellness publications

Made in the U.S., Non-GMO Third-party tested, clean ingredients you can trace

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Zero Melatonin, Zero Sugar Gentle, non-habit forming herbal formulas

Founded by Stephanie Tan Bridging her grandmother's TCM wisdom with modern wellness

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Bupleurum Root

Origin: Shanxi

Relax + Sleep

Eases sleeplessness
Eases stress & restores balance
Calms the spirit
Improves neuroprotective health

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Traditional herbs for a modern lifestyle

Learn more about the unique healing properties of herbs and how they can powerfully support conventional treatments and specific health outcomes.

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Relax + Sleep

Relax + Sleep

Award-winning Relax + Sleep helps you unwind naturally with a soothing blend of Red Date, Poria Mushroom, and...

$45.00

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Energy + Immunity

Energy + Immunity

SHAPE’s Best Supplement Mix-In for Energy.Clean, sustained energy without the crash. Our award-winning blend of adaptogenic Eastern herbs,...

$38.00

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Noo Gut: Ultimate Gut Health Booster

Noo Gut: Ultimate Gut Health Booster

Our doctor-formulated 3-in-1 blend features ancient herbs, probiotics, and postbiotics to provide a holistic gut solution. These clinically-backed...

$55.00

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