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Your body already knows how to sleep. We help it remember.

Your body already knows how to sleep. We help it remember.

Rooted in 2,000 years of Traditional Chinese Medicine, backed by modern science.

As seen in

Refinery29
Well+Good
Tatler Asia
South China Morning Post

The full ritual

Three formulas. One philosophy. Balance is the beginning of longevity.

Noo Gut

Noo Gut

3-in-1 herbs, probiotics & postbiotic. Digestive support for bloating & constipation.

$68.00

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Traditional Chinese Medicine

Over 2,000 years of knowing what your body needs

Long before clinical trials and lab coats, Traditional Chinese Medicine saw the body as a map, guided by rhythms, seasons, and subtle internal signals. Sleep isn't something you force. It's something you restore.

NOOCI brings this foundational approach into your daily routine, supporting your body’s natural sleep processes, without overriding them.

For the TCM-Curious

Used to treat and prevent illness for more than 2,000 years, Traditional Chinese Medicine (TCM) is rooted in the concept of qi, which is the energy within the body that must flow freely in order for internal systems to work in harmony and fend off illness. TCM considers the laws of nature, our environment, and our nervous system's natural responses to maintain or restore qi in order to achieve functional balance within our bodies.

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Ingredients You Can Trace

At NOOCI, we believe in supply chain transparency and responsibly source our ingredients from around the world, building trusted relationships with our partners to deliver clean, sustainable, and high-quality ingredients you can fully trace.

Our Scientific Advisory Board

Jillian Capodice

Jillian Capodice

MS, LAc

Assistant Professor, Icahn School of Medicine at Mount Sinai

Dr. Wajahat Mehal

Dr. Wajahat Mehal

MD, DPhil

Yale School of Medicine (Gastroenterology)

Dr. Robin Miller

Dr. Robin Miller

MD, MHS

Integrative Medicine Specialist & Founder of Triune Integrative Medicine

Dr. Wendy Wong

Dr. Wendy Wong

PhD, BCM

Founder of Dr. Wendy Wong’s Clinic & Honorary Professor, Beijing University of Medicine

Professor Justin Wu

Professor Justin Wu

MD

Founding Director of the Hong Kong Institute of Integrative Medicine CUHK, President of the Asian Pacific Society Association of Gastroenterology

Real words from real sleepers

Real reviews from real people.

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