Red date
Hong Zao 紅棗
For over 2,000 years, jujube has been used in Traditional Chinese Medicine to support calm, relaxation, and rest. In our formula, it helps create a soothing bedtime ritual rooted in ancient wisdom.
Your body already knows how to sleep. We help it remember.
Melatonin-free formula rooted in 2,000 years of Traditional Chinese Medicine, backed by modern science.
Traditional Chinese Medicine
Over 2,000 years of knowing what your body needs
Long before clinical trials and lab coats, Traditional Chinese Medicine saw the body as a map, guided by rhythms, seasons, and subtle internal signals. Sleep isn't something you force. It's something you restore.
NOOCI brings this foundational approach into your daily routine, supporting your body’s natural sleep processes, without overriding them.
Sleep isn’t something you force. It’s something your body returns to.
In Traditional Chinese Medicine, rest happens when your mind (Shen) settles. Our formula doesn’t force sleep. It helps quiet the mind and ease anxious thoughts, so sleep comes naturally.
Hero Formula
Relax + Sleep
Seven clean ingredients. Zero melatonin. No added sugar.
Used in Traditional Chinese Medicine for over 2,000 years, red date is known to support calm and rest. We combine it with poria mushroom, bupleurum root, and GABA, crafted into a red date powder designed to be blended into hot milk or water before bed.
It’s not designed to knock you out. It’s a nightly ritual that helps ease your body and mind into deeper sleep.
Seven clean ingredients. Nothing extra.
Each ingredient in our Relax + Sleep formula draws from traditional use, supported by clinical research.
Poria Mushroom
Fu Ling 茯苓
Supports better sleep, helps ease stress, and promotes a calm, relaxed state. In TCM, poria is used to support digestion, clear dampness, helping the body to feel more balanced.
GABA
Gamma-aminobutyric acid
Supports relaxation, helps quiet the mind, and promotes restful sleep. GABA is a naturally occurring compound that supports a calm, settled state, making it easier to wind down at night.
Cinnamon Twig
Gui Zhi 桂枝
Supports circulation, helps warm the body, and promotes relaxation. In TCM, cinnamon is used to harmonize the body and support healthy flow, helping the body feel more balanced and at ease.
Your Nightly Ritual
One sachet. Hot milk. The day lets go of you.
Tear open a sachet. Stir into hot milk, water, or your favorite tea. The flavor is gentle red date tea with a whisper of sweetness. Drink it 1 hour before bed.
Our Story
Rooted in Tradition. Designed for Today.
NOOCI founder Stephanie Tan grew up drinking her grandmother’s TCM tonics and soups whenever she was sick. Years later, during pregnancy, when conventional options fell short, she returned to the herbs she was raised on, and they still worked.
NOOCI brings that tradition into modern life. Formulated by a team of doctors, Chinese medicine practitioners, and scientists. For those who want more from their wellness, and a more foundational way to feel better.
The full ritual
Three formulas. One philosophy. Balance is the beginning of longevity.
Energy + Immunity
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Noo Gut: Ultimate Gut Health Booster
3-in-1 herbs, probiotics & postbiotic. Digestive support for bloating & constipation.
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Shop nowBetter health starts with a daily ritual.
Traditional Chinese Medicine isn’t a quick fix. It’s built on accumulation, small, consistent use of herbs that build whole-body resilience over time. Rooted in ancient wisdom, designed for modern life.
The Difference
Settling, not sedating
Western sleep aids hit the off switch. Our TCM formulas clear the room, dim the lights, and let your body find its own rhythm. No grogginess. No dependency. No morning fog.
Within a week, you'll notice something shift. Not a crash. A settling. The kind of quiet your body has been asking for.
Rooted in tradition. Backed by science.
Every NOOCI formula is made in the U.S. and Japan using herbs with centuries of traditional use, supported by modern research. 100% vegan. Non-GMO. Third-party tested.
Not sure where to start?
Answer a few questions about your sleep, energy, and goals. We'll match you with the right formula in under 2 minutes.
Real words from real sleepers
Real reviews from real people.