

From our Founder
Growing up, Traditional Chinese Medicine (TCM) was an integral part of my family’s wellbeing, from the herbal practice to diet and physical treatments. Although as life got busier, I increasingly began to turn to over-the-counter solutions, and it wasn’t until my second pregnancy that I took a longer pause to reassess my overall health. While quick fixes were easy, I wanted a holistic, natural approach to my long-term wellness. However, I quickly realized in my research that the information is fragmented and convoluted even for people like myself who grew up familiar with TCM, and as a result, this ancient wisdom remains largely unappreciated in most parts of the world.
NOOCI was born out of my desire to close this knowledge gap, to make TCM assessable for today’s women so they too can see the powerful part it can play in a sustainable healthy lifestyle. By combining time-honored ingredients, science-backed research, and the latest herbal extraction technology, we’re modernizing TCM for today’s busy lifestyles to meet women where they are on their wellness journey.

NOOCI Scientific Advisory Board
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Dr. Wendy Wong
PhD, BCM
Founder of Dr. Wendy Wong’s Clinic; Honorary Professor, Beijing University of Chinese MedicineIntegrative Medicine, Traditional Chinese Medicine
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Dr. Robin H. Miller
MD, MHS
Integrative medicine specialist, Founder of Triune Integrative MedicineIntegrative Medicine, Traditional Chinese Medicine
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Jillian L. Capodice
MS, LAC
Assistant Professor, Ichan School of Medicine at Mount SinaiIntegrative Medicine, Acupunture, Traditional Chinese Medicine


For the TCM-Curious
Used to treat and prevent illness for more than 3,000 years, Traditional Chinese Medicine (TCM) is rooted in the concept of qi, which is the energy within the body that must flow freely in order for internal systems to work in harmony and fend off illness. TCM considers the laws of nature, our environment, and our nervous system's natural responses to maintain or restore qi in order to achieve functional balance within our bodies.
Ingredients you can trace
At NOOCI, We believe in supply chain transparency and responsibly source our ingredients from around the world - building trusted relationships with our partners to deliver clean, sustainable, and high-quality ingredients you can fully trace.
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